AMOLED TVs with prime features on market this year

Global shipments of TVs based on active matrix organic light emitting diode (AMOled) technology are expected to reach 2.1 million units in 2015, up from just 34,000 in 2012, according to market analyst IHS iSuppli.

But even this large increase will mean that Amoled TV shipments will still account for only 1% of the flat-panel market by 2015. The reason AMOled will not make more of an impact on the TV market is high cost of manufacture.

Amoled TV prices will remain dramatically higher than those of liquid crystal display (LCD) TVs during the next few years because of manufacturing yield issues, combined with inflated material costs due to the small pool of suppliers,” said Vinita Jakhanwal, director of small/medium and Oled displays at IHS.

“A 55-inch Amoled TV will be priced at $8,000 in 2012, more than twice the $3,700 average expense for an equivalent LCD TV,” said Jakhanwal.

filler1x1 AMOLED TVs with prime features on market this year

“And although AMOleds deliver a dramatically superior viewing experience compared to LCDs, consumers are unlikely to buy large quantities of Amoleds until their prices fall to within a 20% premium of comparable LCD TVs,” said Jakhanwal.

LG Display and Samsung Electronics at CES earlier this month showed what are currently the largest AMOled 3-D TVs. These large, 55-inch displays represent a major departure from previous Amoleds, which mainly are focused on small/medium display applications like smartphones, at sizes smaller than 10 inches.

amoled TV 1 AMOLED TVs with prime features on market this year

 

 

 

 

 

LGD and Samsung are expected to begin shipping their OLED TVs to the market by the third quarter of 2012, in time for the 2012 London Summer Olympics.

LGD’s 55-inch AMOLED 3-D TV has a picture resolution of 3840 x 1260. The TV is only 4mm thick and weighs 17 pounds.

Samsung also showcased a 55-inch 3-D AMOLED television with similar specifications.

In comparison to these AMOLED sets, a currently available 3-D LCD-TV with an LED backlight offers a Full HD 1,920 x 1,080 pixel resolution, with the thinnest being only 1.2-inches thick and weighing more than 50 pounds.

The LGD and Samsung sets employed different AMOLED technology. Samsung’s 55-inch AMOLED TV panel uses a horizontal red/green/blue (RGB) pixel structure, which requires a fine metal mask (FMM) for the patterning of AMOLED material.

LGD’s 55-inch AMOLED television panel uses a vertical white-OLED (WOLED) pixel structure with a colour filter. The use of WOLEDs eliminates the need for an RGB mask, which makes it easier to have finer pitch pixels on the panel. However, this approach needs an additional colour filter.

filler1x1 AMOLED TVs with prime features on market this year

www.ihs.com

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