OLED TVs on market soon, Global TV market expectation

TV shipment forecast 520x360 OLED TVs on market soon, Global TV market expectation

 

 

 

 

 

 

 

 

 

 

 

 

In 2013 global TV demand is expected to be flat, according to NPD Display Search.

Worldwide demand for TVs will continue to face pressure from  slowing economic growth, high unemployment rates, and the rising household penetration of flat panel TVs,” noted Paul Gagnon, director, North American TV Research at NPD DisplaySearch. Despite the slower overall growth rate of shipments, the industry continues to show progress in the advancement of larger screen sizes and advanced display technologies like LED backlights and 3D.

Worldwide shipments of 4K LCD-TVs will rise to 2.1 million units in 2017, up from 4,000 in 2012, according to an IHS iSuppli Television Market Tracker Report from information and analytics provider IHS (NYSE: IHS). Despite the large increase over the years, 4K will account for only 0.8 percent of the global LCD-TV shipments by 2017, as presented in the figure below. The sets are known as 4K because the televisions sport a pixel format of 3,840 by 2,160—four times that of a typical high-definition set at 1,920 by 1,080 pixels.

Television 2020 – The Web Migration

All the conditions for the jumpi OLED TVs on market soon, Global TV market expectationTV industry’s migration to the Internet are now in place:

 

  • consumers are comfortable with online visual consumption;
  • technical solutions that give users access to Internet content on their television sets have been implemented;
  • open Internet access is possible from mobile telephones;
  • premium content is available on the Web;
  • online video quality of service is improving;
  • new players from industries related to the television industry have aligned their strategies.

While this migration will be gradual, it will have a deep-seated impact on the industry:

 

  • the exclusive rights model will no longer be the standard;
  • some consumers will abandon traditional managed networks;
  • a globalization trend will be sparked, to the benefit of the major rights holders.

Unlike the music and print media industries, the TV industry is gaining a strong position on the Web. As a result, television is poised to play a central role in jumpi OLED TVs on market soon, Global TV market expectationvideo services. This offensive strategy will likely pay off down the line, but does not entirely eliminate the possibility of destroying value. There are structural reasons for this, including a fiercely competitive online advertising market and a lack of control over program circulation.

Far from being simply transitory, the 2009-2010 economic downturn marks the beginning of a decade of restructuring for the TV industry. This new period will begin with an overall decline in the sector’s resources before increasingly varied consumption patterns spur a new period of growth. The decade running from 2010 to 2020 will also be a period that focuses on cost control, with the industrialization of TV production that will depart once and for all from its historical model, i.e., film.

The total TV/video market in the EU big five, 2008-2020
(in Billion EUR)
tv video market eu big five 2008 2020 OLED TVs on market soon, Global TV market expectation
Source: jump OLED TVs on market soon, Global TV market expectationIDATE

This migration to the Web poses a threat to the jumpi OLED TVs on market soon, Global TV market expectationEuropean TV industry in particular. A reassessment of the television industry’s regulatory strategy appears both necessary and urgent, and will involve the creation of integrated pan-European conglomerates.

 

 

 

 

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