OLED Display Set To Take Off $5.5B by 2015

Sony, who has a patent on Oled display technology will not have the market to themselves as the it grows to be worth $5.5 billion by 2015 says research company Display Search. Key players are set to be Samsung, LG, Panasonic and Toshiba.

Currently the market is only worth $0.6 billion with a CAGR of 37%. This growth is being driven by the adoption of active matrix Oled (Amoled) displays use in mobile phones and portable media players like the new iPod due in June.

Already companies like LG Display are talking up Oled TV’s which is set to do battle with a new generation of full LED TV’s from the likes of Samsung and BenQ.

Expansion of Amoled manufacturing capacity will enable production of larger displays for mini-notebook and notebook PCs, desktop monitors and larger TVs. DisplaySearch forecasts that in 2015, TV will pass mobile phone main display to become the highest-revenue application at $1.92 billion.

Amoled displays have become an important differentiating factor for high-end electronic products,” noted Jennifer Colegrove, Director of Display Technologies at DisplaySearch. “Amoled revenues will exceed those from passive matrix Oleds (PMOleds) in 2009, and Amoled is likely to pass PMOleds in terms of unit shipments in 2010, driven by mobile display screens.

DisplaySearch also reported that worldwide Oled display revenue in Q4’08 was $156 million, an increase of 17% Q/Q. Oled revenues for FY2008 reached $615 million, a 24% increase Y/Y.

PMOled had a weak Q4’08, caused by slowing shipments of monochrome and area colour Oled. Amoled experienced a strong quarter, driven by demand for mobile phone main displays, as Nokia, Samsung Electronics and Sony Ericsson heavily promoted Amoled mobile phones in early 2009.

“The Oled display industry is at a crossover point, as Amoled passes PMOled on a revenue basis. PMOled makers need to investigate new market and product opportunities such as Oled lighting,” Dr. Colegrove said.

Samsung SDI—whose Oled group merged with Samsung Electronics’ mobile display business to form Samsung Mobile Display (SMD) in January 2009—had a strong Q4’08.

As a result, Samsung SDI (now SMD) took the #1 position in shipments with a 31% share, passing RiTdisplay. Samsung SDI (now SMD) has been the leader in total Oled revenues for several quarters thanks to its Amoled shipments.

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